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Making Your Practice Work for You
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“Every spine needs a chiropractor.”
If you concur with this statement, then you would agree that no matter the age or condition of the spine, and no matter how poor or wealthy one is … a spine is a spine … and a chiropractor should be part of every person’s health care team. This obviously would include pro athletes and entertainers.
Tony Dorsett
There are several ways of making yourself available to those who can’t conceivably make it to you, or to your office. This may sometimes include traveling sports teams and rock stars, as well as the rich and famous.
When it comes to getting an “in” as the chiropractic professional at sporting events or music concerts (entertainers), I suggest finding out the name of the key person who is in control of the “event healthcare team.” This person is usually an orthopedist or neurologist, and the crew of health care professionals is usually the same for every event at a particular venue.
When you contact the person in charge, I recommend that you approach the situation with the following attitude and mindset:
- You are the “lowest guy/gal on the ladder.” Your services will be available in the corner of the room, and you will not be saying a word or interfering with their protocol. You are simply there for “those who want to be checked by a chiropractor.”
- Since chiropractors are required to be licensed in each state, most athletes, sports teams, and entertainers don’t travel with their own personal chiropractor. You are simply fulfilling a need and service that they already benefit from.
- You are providing chiropractic checks and adjustments, period. Nothing less and nothing more. Remember, the event healthcare team, team doctors, and other health professionals may not necessarily KNOW what a chiropractor does. When you are providing the one and only service that others DON’T provide, they will naturally lower their guard and become more willing to accept you and your service.
- Once you are accepted and invited to be part of the healthcare team, keep disciplined and don’t step over the line. It may take a few events, but the athletes, wrestlers, and entertainers will soon become aware of your presence. Just don’t rush it or push it. In essence, your time will come.
- After you check, detect and make the necessary corrections to the athlete or entertainer, you need only to remind them who you are, what you do, and how you will be there for them in the future. I recommend giving them a special business card with your cell phone number and letting them know they can contact you with any questions.
Bill Clinton
Another mindset and philosophy that I always apply are what I refer to as the “just ask” concept. Over the years I have been invited to political events, VIP parties and inside the personal houses of the rich and famous by “just asking.” This includes situations where I want to discuss a chiropractic agenda, and other times it relates to directly taking care of an individual.
For example, when President Clinton came to Connecticut for a fundraiser, I contacted the event organizer and explained that I was the President of the Connecticut Chiropractic Council (CCC) and I wanted to discuss Medicare with the President of the United States. I figured there was no harm in asking. Well, what happened as a result was extraordinary.
I was contacted the day before the event and was given one instruction, and it was to be standing outside of a particular building entrance at a particular time. About 45 minutes prior to the fundraiser, another CCC Board Member and I were vetted by two Secret Service personnel and then escorted to the green room. The President of the United States walked into the room and we discussed chiropractic, health equality, and Medicare; among other things (I am smiling).
So always remember to humbly offer yourself and your services and “just ask” – you never know where it may take you.
Dr. David Steinberg has been in private practice at Hebron Family Chiropractic since 1998. He is the immediate past president of the Connecticut Chiropractic Council, a lifetime member of the ICA and a Sherman Regent. He can be reached at Steinbergdc@Mail.com.
*originally published in Sherman Magazine, Summer 2015, p15
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