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College Publications and Public Relations Honored
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Two Sherman College print pieces and one marketing campaign have been recognized with first place awards in the 2018 Media Women of South Carolina (MWSC) Communications Contest; a fourth entry was awarded second place in the speech category. The contest, sponsored by the state affiliate of the National Federation of Press Women (NFPW), encourages and rewards excellence in communication. Director of Public Relations Karen Brower Rhodes created these publications for the college in 2017 and submitted them to the Media Women of South Carolina contest this February. The first place award winners for South Carolina will be submitted to the national contest for judging later this year.
The college’s Sherman alumni magazine (fall 2017 issue) won top honors in the magazine category. The alumni magazine’s objectives include reconnecting with college alumni and supporters, promoting college programs, encouraging student referrals and donations and stimulating fellowship and professional development in the chiropractic field. Feedback from the judge cited the publication’s appeal. “This [alumni magazine] does a terrific job of providing news value, fun updates and information to inspire participation and giving,” the judge commented. “The style and tone of this piece feel intentionally designed to inspire school spirit and I would imagine generated much excitement among its audience.”
Karen Brower Rhodes, Director of Public Relations
The other print piece to win first place honors is the college’s “Dreams Coming True” campaign brochure, which was entered in the brochure category of the contest and designed to introduce the college’s capital (fundraising) campaign, explain the campus renovations and expansion, and offer donors an opportunity to invest in the college.
In addition to print pieces, the Public Relations office submitted a “Dreams Coming True” campaign that was given top honors in its category of marketing campaigns. The judge had high praise, claiming, “This is truly outstanding. I love the theme – it manifests both the very real, physical goal of the campaign with the inspirational/higher-level goal of education. I’m especially impressed that this campaign contains many multi-channel components, to meet a variety of audiences in their desired spaces.”
This is not the Public Relations Office’s first time receiving honors from MWSC. In 2014, a print piece for prospective students won first place in the nation in the nonprofit brochure category. In 2013, two of the college’s prospective student print pieces received second place national awards in the brochures and direct mail marketing categories.
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