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College Publications, Communications Honored
Sherman College took top honors in six categories of the 2019 Media Women of South Carolina (MWSC) Communications Contest; a seventh entry was awarded second place. The contest, sponsored by the state affiliate of the National Federation of Press Women (NFPW), encourages and rewards excellence in communication.
The college’s first-place projects included a personality profile article, the college’s Sherman alumni magazine (which won two categories), the enewsletter Sherman Shares, an advertisement for the Chiropractic Health Center, and a speech written for the American Black Chiropractic Association (ABCA) conference. The second-place entry was a speech written for the college’s Lyceum/homecoming.
Director of Public Relations Karen Brower Rhodes, M.B.A., produced these communications in 2018 as part of initiatives spearheaded by the Office of Institutional Advancement and Public Relations. First-place award winners for South Carolina will move on to the national contest for judging later this year.
Category wins included personality profile (500 words or fewer); publications regularly edited by entrant; page design (magazine or newsletter); electronic newsletter (nonprofit, governmental or educational), single advertisements for print or electronic publication, and speech.
Feedback from the judge cited the appeal of printed publications in their relative categories as well as the appeal of the spoken word in the speech category. “The emotion inherent in this speech makes it a cut above many others,” the judge commented regarding a presidential speech for ABCA. “This is both authentic and inspiring – well done!”
The judge declared the college’s enewsletter, Sherman Shares, as “one email I think I’d actually read.” In addition, she described the college’s advertisement for Spartanburg Little Theatre event programs as “young and modern” and shared that “with a simple visual, [it] dispels some antiquated ideas of chiropractic.”
This is not the Public Relations Office’s first time receiving honors from MWSC or NFPW. Last year, the college had three first-place and one second-place awards in the state competition, and its “Dreams Coming True” capital fundraising project was recognized as an honorable mention at the national level. In 2014, a print piece for prospective students won first place in the nation, and in 2013, two of the college’s prospective student print pieces received second-place national awards.
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