Our Strategic Plan
Page Contents
Sherman College of chiropractic
Elevate and Inspire: The Chiropractic Path to Global Well-Being
2025 – 2029 Strategic Plan
Objective 1
Significant Growth
Sherman College of Chiropractic aims to augment departmental staffing and funding, optimize the Office of Enrollment Services, and recruit additional faculty to support enrollment growth, while also cultivating enduring partnerships, expanding marketing initiatives, and fostering strategic alliances to build a robust enrollment pipeline, all supported by a comprehensive financial strategy to grow the college’s endowment and engage major donors.
1a
Enrollment Growth and Support
Enhance departmental staffing and funding, optimize the Office of Enrollment Services, and recruit additional faculty to support enrollment growth and maintain optimal student-to-faculty ratios.
1b
Relationship Building and Marketing
Cultivate enduring partnerships, strengthen connections with educational institutions, foster strategic alliances, standardize and broaden marketing initiatives, extend collaborative efforts with athletic programs, initiate outreach to schools, develop strategies for career students, and leverage former military students and alumni to establish a robust enrollment pipeline.
1c
Expansion of Educational Reach
Commence a master planning process and feasibility study to evaluate and enhance academic operations and student life at the Spartanburg campus, and to determine the scale and timing for domestic and international growth.
1d
Financial Strategy
Bolster financial resources to support expansion and mitigate tuition hikes by growing the college’s endowment, initiating targeted outreach to major donors, and forging political alliances to advocate for legislative reforms.
Objective 2
Academic Excellence through Student Success
Sherman College of Chiropractic intends to enhance student experience, success, and well-being through data-driven initiatives and service improvements, expand global and domestic outreach, develop specialty programs, and optimize the curriculum for flexibility and affordability.
2a
Enhancing Student Experience, Success, and Well-being
Enrich student experience, success, and well-being through data-driven initiatives and a comprehensive service improvement plan.
2b
Global and Domestic Outreach Expansion
Expand global and domestic outreach by identifying potential locations for humanitarian efforts and initiating outreach programs, including pilot projects and major service events.
2c
Specialty Program Development
Develop specialty programs by increasing clinic visits, establishing educational tracks and certifications, and securing grants to support program costs.
2d
Curriculum Optimization for Flexibility and Affordability
Optimize the curriculum for flexibility and affordability by presenting a flexible curriculum plan, implementing and reviewing the new curriculum, and introducing a preceptorship program for hands-on experience.
Objective 3
Intentional Engagement
Sherman College of Chiropractic seeks to develop its brand, increase prospect engagement, promote chiropractic education, and fortify the profession’s standing through comprehensive marketing strategies, community engagement, and innovative events.
3a
Strategic Engagement Initiatives
Enhance our brand, increase prospect engagement, promote chiropractic education, and fortify the profession’s standing through a comprehensive marketing strategy, brand growth, lead generation, content development, digital engagement, and website optimization.
3b
Community Engagement and Outreach
Bolster community presence through local collaborations, monthly community event participation, increased involvement in Upstate events, expanded networking opportunities, and corporate partnerships to educate companies about chiropractic benefits.
3c
Innovative Engagement
Engage the community through diverse events that go beyond traditional chiropractic activities, including concerts, lectures, and family-friendly events to attract local and national interest.
Objective 4
Strengthen the Profession
Sherman College of Chiropractic aspires to enrich the chiropractic profession through training, incentivizing research and public speaking, implementing tracking systems for engagements, elevating symposiums, and expanding support for chiropractic business and practice management.
4a
Strategic Engagement Initiatives
Boost the chiropractic profession by training, incentivizing, and promoting research and public speaking, and by establishing a comprehensive program to encourage faculty and staff to publish case studies in peer-reviewed journals.
4b
Community Engagement and Outreach
Implement tracking systems to monitor and optimize speaking engagements and elevate the International Research and Philosophy Symposium to consistently highlight research from employees and affiliates.
4c
Innovative Engagement
Expand support for chiropractic business and practice management by creating the Office of Chiropractic Practice Excellence and Support to offer mentoring, educational materials, research, and continuing education resources.
