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A Sherman College marketing campaign has been recognized with an honorable mention in the “Marketing Program or Campaign” category of the National Federation of Press Women (NFPW) Communications Contest, an annual competition that encourages and rewards excellence in communication. Before advancing to the national contest, the campaign won top honors in Media Women of South Carolina’s statewide contest.
Director of Public Relations Karen Brower Rhodes, part of Sherman College’s Institutional Advancement team, developed the campaign to complement the college’s capital fundraising project, “Dreams Coming True.” The campaign’s main objective is to raise funds for the college’s major campus transformation project, including extensive renovations to the Olsen and Scallon Buildings and the construction of the Gelardi Student Center.
Assistant Vice President for Institutional Advancement and Public Relations Ohmar T. Land, D.M., was pleased to see the college’s work honored. “Karen is a tremendous asset to our team,” he said. “Having this work recognized on a national level highlights her passion for creating pieces that really reach the hearts of our audience. I can’t wait to see how else Karen helps take this department to the next level with even more innovation in our communication and marketing efforts.”
Campaign components submitted for consideration with the contest entry included coordination and development of print pieces with pledge cards, a web presence, post-up stands, media coverage, social media promotions and Facebook Live coverage, a video and a speech. Rhodes will accept the award at the national conference in September.
The state judge who advanced the campaign to the national contest had high praise, claiming, “This is truly outstanding. I love the theme – it manifests both the very real, physical goal of the campaign with the inspirational/higher-level goal of education. I’m especially impressed that this campaign contains many multi-channel components, to meet a variety of audiences in their desired spaces.”
This is not the Public Relations Office’s first time receiving honors from MWSC. In 2016, the college’s “Sherman Pride Day” campaign was recognized with a second place national prize in its category of communications programs and campaigns, and two other marketing projects were recognized with honorable mention awards. In 2014, a print piece for prospective students won first place in the nation in the nonprofit brochure category. And in 2013, two of the college’s prospective student print pieces received second place national awards in the brochures and direct mail marketing categories.
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